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A future vision project for YMCA Victoria, the YMCA Community Noticeboard takes the paper and pins approach of a local community noticeboard and reinvents it for the digital space. The 'board' aggregates relevant information about the community one lives in from restaurant reviews (Urbanspoon), upcoming bands or gigs (Soundcloud, Songkick), garage sales, pets (Gumtree), Property (Domain) to vehicles for sale and public transport updates (Carsales, Yarra trams). These posts would be combined with YMCA branded content to reinforce YMCA's role in supporting and strengthening local communities.
The site also profiles people who are active in their community for a locals insight into what makes their area special.
Agency: Reactive
AD: George McQueen, Tom McQueen