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The campaign strapline was 'Don't blend in' therefore we created a promotion where the Mokka SUV would stand out and get noticed. The concept was simple, we'll have a Mokka driving around the streets of our major capital cities. And with a huge yellow arrow continually pointing at it, there'll be no missing it either.
Utilising existing user behaviour the campaign asks the public to simply spot a Mokka, snap a photo and share it via Instagram with the hashtag #spotamokka. And for a little incentive one lucky person would win a Mokka of there own. This promo is all about noticing the Mokka and spreading the word (and the image) to increase brand awareness and get people talking about the new car.
Agency: M&C Saatchi
CD/CW/AD: Nick Weller, Phil Van Bruchem
AD: George McQueen, Tom McQueen