Redesign and relaunch of the new Nissan Australia Web site, built on the Sitecore CMS platform, the site extended Nissan’s commitment to ‘Innovation that Excites’ into the digital channel. Nissan customers have a host of opportunities to discover the vehicle range, through innovative product selectors, comparison tools, and a Build Your Own vehicle feature. The online user experience reflects the customer journey of discovering and purchasing a Nissan vehicle. We took a very user-centred approach to the design, and involved customers in the development process.
Awards
Awwward shortlisted
Agency: Reactive
CD/ECD: George Katsaras, Tim Kotsiakos
AD: George McQueen, Tom McQueen
