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Nissan Flash Forward is an online promotion that offered consumers a glimpse into their future as well as the chance to win a new Nissan. It was designed to address the critical 'vehicle consideration' phase of the customer journey and increase awareness by demonstrating the lifestyle fit of Nissan vehicles. The strategy utilised social media to include the consumer in the process, this also helped to generate online interest and capture a broader audience. The site asked participants several basic questions along with Facebook Connect data to determine what model from the Nissan range suited their lifestyle and persona. Users could then enter the draw to win that car.
A key objective of the site was to increase Likes on the Nissan Facebook page, capture customer details through the competition entry form, and showcase the new Nissan brand of ‘Innovation that excites’.
Results
FlashForward gave users the option to personalise their FlashForward outlook through Facebook Connect and share the results on their Facebook Timeline. This unique feature leveraged social media to help promote the brand vicariously through consumers and their online social interactions. Exceeding expectations, the campaign was 43% over target for competition entries and approximately 12,000 new customer leads were captured via the campaign. Over half of all unique visitors to the site were via Facebook sharing.
Awards
AGDA
W3
Agency: Reactive
CD: George Katsaras, Tim Kotsiakos
AD: George McQueen, Tom McQueen