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A launch campaign for Opel's new range of high performance 'OPC' cars. Leveraging their sponsorship of the Melbourne Demon's Football Club and Sydney Roosters the campaign kicked off with a 30 sec TV spot followed by a series of 45 sec virals.
Agency: M&C Saatchi
CD/CW: Doogie Chapman
AD: George McQueen, Tom McQueen, Bryan Dennis