Amateur Australian rules football clubs rely on volunteers to keep going. But most struggle to get the help they need. As a sponsor of the AFL, National Australia Bank decided to help the game at every level - from grassroots to the big time. To do this we turned rivalry between AFL fans into something positive with a ‘Fanshake’. Pitting fan against fan, we asked AFL supporters to back their team in a match and pledge to do something good for the football community if they lost.