Do something good for the game, by making someone else do something good for the game.
Amateur Australian rules football clubs rely on volunteers to keep going. But most struggle to get the help they need. As a sponsor of the AFL, National Australia Bank decided to help the game at every level - from grassroots to the big time. To do this we turned rivalry between AFL fans into something positive with a ‘Fanshake’. Pitting fan against fan, we asked AFL supporters to back their team in a match and pledge to do something good for the football community if they lost.