As a health + wellness company, Petco aspires to improve the lives of every pet and pet parent. That includes helping pet parents create memorable moments with their pets during the holidays. After all, our pets are much loved members of the family. So we launched “Toy Boy”, a film that highlighted how Petco has all the unique gifts and grooming to satisfy any pets' discerning taste this holiday season.
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Directed by David Shafei, the nationwide TVC was supported by a :15 companion film that showed the appreciation our pets have for all their holiday dreams coming true. A festive full stop on the “It’s What We’d Want If We Were Pets” platform for the year.