People see their pets as family. They want to give them the same care they would give any family member - or themselves for that matter. Yet when it came to exercise and play, we noticed a gap between people’s intentions and actions. Many want to provide their pets with enough exercise, but they didn’t actually know what ‘enough’ is. We needed to encourage people to go beyond the basics and establish better exercise routines with their pets - after all it’s essential to their health, just like it is ours. So we borrowed the attitude and energy of the fitness world and applied it to pets.
Switching up your pets exercise & play routine doesn’t have to be complicated. It can start with something as simple as a different walk, toy or game. But each pet requires a different level or style of exercise and play. So to help pet parents understand we launched “Why?”, a film that explored the impact proper exercise and play can have on the whole health of our pets.
Directed by David Shafei, seven additional films explored the right nutrition, toys and care that can help every pet live their healthiest and happiest life. “Tree” showed the pleasure that comes from exploring the entire great outdoors. “Swim” highlighted how high-quality food fuels any great swimming feat. “Gainz” focused on multi-proteins for muscle growth. While “Great Gait” examined the finer points of flaunting your running routine.
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“Catch” proved how human-grade dog food helps you catch things again and again and again. “Flea Free”, uncovered the products that help you play with your friends worry free this summer. And lastly, “Bath” explored the aftermath of exercise and the wellness plan that helps you scrub up afterwards.